FRAME
Name the decision
We interview the people closest to the problem, define what would change based on the answer, and agree on a narrow analytical question.
OUR PROCESS
A calm route from uncertainty to evidence.
No black-box analysis. You see the question, assumptions, method, and limits as the work develops.
VERIFY
Inspect the evidence
We review event definitions, data quality, identity rules, and bias. If the evidence cannot support the question, we say so early.
ANALYZE
Test plausible explanations
We segment behavior, compare cohorts, and challenge the first convenient story. Progress is shared in short working sessions.
ACT
Make the recommendation usable
You receive a concise readout, prioritized next moves, metric definitions, and a handoff your team can revisit after we leave.